Tuesday, June 14th, 2011...10:47 am
Ten Questions with David Airey
David Airey is the author of the well known book Logo Design Love – a book that I just happened to review last week. To my surprise, David not only read the review, but also stopped to talk to me about it. He left me with the impression of being a real class act, so I thought I would see if I could talk him into an interview as well. Again to my surprise, he agreed.
1. What is a typical day like for you when it comes to work?
I have absolutely nothing to complain about when it comes to a typical day at work. My time’s split between client projects/accounts (the priority), website maintenance and blog publishing (no quick task), and managing my inbox (approximately 50 emails per day at present). Not exactly hard labor.
2. What is one point that you really want to drive home to all designers everywhere?
Be curious: about design, about people, nature, architecture, about life. Curiosity helps you develop.
3. What was the biggest mistake that you have ever made that changed your business for the better?
I’m not sure about the biggest mistake, but starting a project prior to receipt of a downpayment doesn’t do any favours — especially when you eventually receive nothing. Here’s a resource to clarify: How 20 designers charge their clients.
4. Much of your work fits neatly into a grid. In your opinion, is grid lined paper and important staple for designers to have on hand at all times? Why or why not?
It’s not. Sometimes I find it helps, but it depends entirely on the project, and it’s possibly a hindrance in some instances, where the lines force your train of thought. I think the process of sketching is more important than what you sketch on.
5. If you were to re-invent yourself into a new career tomorrow – what would you choose to do?
A professional footballer, a diving or sky-diving instructor, a professional poker player. Something like that.
6. What’s your take on the importance (or lack thereof) of Social Media for designers today?
I’ve seen varying definitions of the term. If you’re referring to designers having a presence on Twitter and Facebook, these sites can certainly help. I think there’s a time management risk for some, however. As long as you prioritise, social media websites are a nice way of interacting with people — interactions that wouldn’t otherwise occur.
7. Finish the statement: The first thing a designer should do when starting their freelance business is…..?
Launch a website (and blog). Tailor it with your ideal client in mind.
8. Have you ever had a “game changing” moment in your career that made you question your decision to become a designer?
There was a time when my recurring headaches became so bad that I wondered if a profession-change to something not involving computers was necessary. I’m currently awaiting a referral to a physiotherapist, and hopefully that’ll continue to help with the tension (tension headaches).
9. What is your proudest achievement to date?
Becoming a published author. It wasn’t as straightforward as I’d hoped, with a fair bit of stress involved.
10. If there was one font that you could make disappear from the planet – what would it be and why?
To appreciate the good, we need the bad.
I would like to thank David for taking the time out of his busy life to indulge in my humble interview request. It’s been fun chatting with him and I look forward to any future books that he may write.
If you’d like to learn more about David and his work, please visit: http://www.davidairey.com/